Having a PR calendar is a must-have whether you are doing public relations for your own business or someone else's. Without one you will lose sight of important tasks you need to complete and miss out on possible promotional opportunities. Much like having an appointment book or a college class syllabus, you need to have a plan of action. You need to know what you're going to do and when you're going to do it. The PR calendar will give you an overview of your objectives so yo

Starting a small business can sometimes be tough and overwhelming. Choosing the right products or services to offer, renting the perfect location, and of course the initial start-up costs, can all be daunting tasks. And to further complicate matters, there is the worry of promoting your business and how to gather customers, after all that is our ultimate goal. So how does a small business with a small budget promote their business when they can't afford to pay for professiona